This Week's Playbook. Some of the hardest parenting of the season happens in the eleven feet between the field and the car, where a kid drops "I don't want to play anymore" or replays the coach who yelled the whole way home. This week is about buying yourself a beat before you react, so the four-word bombshell from the backseat gets read right instead of answered fast.

This Week's Features

REAL TALK PLAY OF THE WEEK

“No kid should miss out on what sports can give them. Whether it's cost, access, or just never having someone put a ball in their hands and say try this. That's the gap we're working to close.

Chad Henry, Signature Locker | Read More →

PARENTS’ CORNER

What College Coaches Actually Want in a Recruiting Email (From Coaches Who Read Hundreds)

In Partnership with

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Your kid wants to play in college, and now you're 47 tabs deep with 3 platforms after your credit card.

The "secret formula" crowd is selling shortcuts the actual coaches never ask for.

So we tracked down a pair of former college coaches who've read hundreds of these emails.

In partnership with Laurel Springs, who know this recruiting maze cold.

Or find other tips for parents here:

TOOLS FOR YOUR ATHLETE

The 3 Kinds of Rest Your Young Athlete Actually Needs

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You suggest a day off after a hard week, and your kid looks at you like you told them to give up.

Somewhere along the line, rest started feeling like slacking.

Here is the truth worth handing them: the getting-stronger part does not happen at practice. It happens after.

There is a simple way to explain it that a kid will actually buy, no lecture required.

Or add some other tools to your athlete’s toolbox:

Got a story, question, or something on your mind? We'd love to hear from you.

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Have a great sports week,

Maddie Soviero, Signature Media

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