This Week's Playbook. The flyer slid across the table at back-to-school night promises to make your kid "stand out for college admissions" for $2,895, and the sports version is already in your inbox with a showcase logo on it. This week is about telling the activity that stretches your kid from the one that just costs money, using a four-word test from two counselors who have read tens of thousands of applications.
This Week's Features
REAL TALK PLAY OF THE WEEK
“College coaches get 50-100 recruiting emails a day on top of running a program. Your kid has about 20 seconds to make an impression.”
— Chad Henry, Signature Locker | Read More →
PARENTS’ CORNER
The "Passion Project" Industry Is Lying to You. College Admissions Officers Already Know.
In Partnership with
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The flyer slides across the table at back-to-school night: a six-week passion project, $2,895.
Sports families get the same pitch in a different jersey: showcase, private coach, recruiting service.
Two counselors who've read tens of thousands of applications say the bought version gives itself away.
Here is their four-word test, and the edge sports kids already have.
Or find other tips for parents here:
TOOLS FOR YOUR ATHLETE
The Question Every Athlete Skips When Watching Their Film (and Why It Matters Most)
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Your kid is on the couch with the one bad play on its ninth replay.
The other eighty minutes of the game have not been watched once.
Turns out the brain overweights that clip, and it is wrong about who else noticed.
Here is the 3-question review your athlete runs alone, laptop closed in twenty minutes.
Or add some other tools to your athlete’s toolbox:
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